The Human Rights Campaign says stores with a low rating on its Corporate Equality Index should be avoided while those with a high rating should enjoy the benefit of your heard earned money.
Topping the no-go list is Wal-Mart, the world’s biggest retailer. It received only a grade of 40 out of 100 possible points on the list. It’s competitor, Target Stores, on the other hand scored an 80.
Other retails who scored at the bottom of the index were Toys R Us, RadioShack and AutoZone.
High scorers included Best Buy, Sears, Kmart, Lands’ End, J.C. Penney, Macy’s and Mastercard.
LGBT buying power is estimated to be $723-billion in 2008.
“By purchasing products from companies supporting GLBT equality, shoppers are sending a clear message that will directly impact a company’s bottom line.”
Wal-Mart has been on the HRC watch list since last holiday season when it bowed to boycott threats from the conservative American Family Association and pledged to stay away from controversial causes, such as LGBT rights.
Prior to that there had been indications that the company was becoming progressive. In 2003, Wal-Mart added sexual orientation to its written non-discrimination policy. And in 2005 the company began meeting with HRC to explore domestic partner benefits.
When the AFA began its campaign against Wal-Mart the talks with HRC came to an abrupt end.
The HRC guide is available online at www.hrc.org/buyersguide
